Advertising Spec Sheet

Welcome to The News Observer‘s digital spec sheet. Please share this page with your graphic designer to achieve the best possible results for your ad.

Please note, advertising with The News Observer must be confirmed before ad content is submitted. Ads will only run once payment has been received. Questions? Contact us at sales@gtln.org.

Best Practices

Utilize Frequency

The most successful advertisers don’t run just one ad per year and expect success. Instead, they use frequency as part of their strategy to reach “top of mind awareness” in the minds of their prospects.

Plan on a media mix

Advertising works best when it works together across media types. Your clients and prospects all use media differently, make sure you expose your business message to the widest possible audience by using a multimedia strategy.

Emphasize the uniqueness of your business

What is it that truly sets you apart from your competition? Emphasize this fact in your advertising. Today’s customers have higher expectations than ever before, make sure you put your best foot forward by sharing the most compelling reasons they should do business with you.

Invite Action

It is difficult to make a sale if you don’t invite your customers to buy. Give them a reason to act and an easy means of doing so. Include your phone number, address or web address in all your advertising.

Newsletter Advertising

PRESENTING SPONSOR includes:

Sponsored by notation at the top of the email.
Display ad placement (970 x 550 pixels)
Business description headline (16 words)
Detailed business description (50 words)

SUPPORTING SPONSORS Includes:

A. Medium rectangle ad placement (300×250)

Web Display Advertising

Placements & Sizes

Header
◦ Leaderboard (728 x 90)
◦ Billboard (970 x 90)

Upper Sidebar
◦ Medium Rectangle (300 x 250)
◦ Half Page (300 x 600)

Lower Sidebar
◦ Medium Rectangle (300 x 250)
◦ Half Page (300 x 600)

Article Footer
*Usually a med rectangle, but publisher can select any size. Billboard works well too.

Technical Specs

Image Ads
◦ Resolution: 72 DPI
◦ File Size: 200KB max
◦ Color Mode: RGB
◦ Destination URL (1)

Other Ad Types
◦ HTML5/Rich Media
◦ Custom HTML/3rd Party Tags
◦ VAST

Accepted File Types
◦ PNG, JPG/JPEG, and GIF image ads
◦ 30-second max animation time (all animation, including loops must stop at 30 seconds)

Want more details? Check out IAB’s guidelines for Display & Mobile Advertising Creative Format and HTML5 for Digital Advertising 2.0.

Print Display Advertising

Modular Sizes

	WIDTH (IN)	DEPTH (IN)
Full Page	11.63″	21″
Half Page	11.63″	10.5″
Quarter Page	5.75″	10.5″
Eighth Page	5.75″	10.5″

Premium Positions

	WIDTH (IN)	DEPTH (IN)
Front Page Lower Banner	9.66″	3″
Sports Front Lower Banner	11.63″	3″
Entertainment Page	11.63″	3″
Puzzle Page	11.63″	3″
People Page	11.63″	3″
TV and Recipes Page	11.63″	3″

Other Sizes

# COLUMNS WIDE	WIDTH (IN)
1	1.83″
2	3.79″
3	5.75″
4	7.71″
5	9.66″
6	11.63″

Maximum Height = 21″

Deadlines

Please note that if ad content is inconsistent with The News Observer‘s ad specifications, it will be returned to the advertiser for modification or run as is. Content submitted late or incorrectly will result in ads either not running, or running as-is.

Print Advertising

Space reservation and ad materials deadline for The News Observer is Friday, 6 days prior to publication. Camera ready ad materials due no later than 2 days prior to publication.

Digital Advertising

Creative content for newsletter and display ads must be submitted to The News Observer a minimum of 3 business days prior to fulfillment.

Content Sponsorships

All sponsored content articles must be submitted a minimum of 2 weeks prior to fulfillment to give the The News Observer time to edit. All sponsored content articles must undergo editing by The News Observer.

Looking for something else? Check out our Advertising Policy for more information or Contact Us.